18 high-value meetings were secured at a major oncology conference—for a multiomics diagnostics provider
A leading AI-enabled multiomics diagnostics provider enlisted our services to develop a targeted outreach strategy ahead of a prominent oncology conference. To secure meetings with both KOLs and biopharma customers, we used a combination of data scraping, AI, and personalized campaigns.
For KOLs, we scraped the list of speakers and launched a LinkedIn campaign, inviting them to connect and meet for coffee after their talks. For biopharma customers, we scraped the floorplan and enriched the company data. Each company was then processed through our AI-powered lead qualification system to identify matches with our client. Once identified, we located decision-makers likely to attend the conference and reached out via LinkedIn and email to schedule meetings.
Additionally, we expanded our outreach to target potential biopharma companies not listed but likely to attend the conference. Through these methods, we successfully booked 18 meetings during the event, filling the client's agenda. For those unable to attend, we followed up post-event to schedule further discussions, ensuring continued engagement and pipeline growth.
Before us
No proactive outreach strategy for events
Relied solely on chance encounters to meet prospects
Lacked a systematic approach to secure meetings
With us
Secured 18 scheduled meetings with KOLs and biopharma decision-makers
Leveraged LinkedIn campaigns to personally engage KOLs for post-presentation meetings
Structured outreach approach leading to more meetings even after the conference
